Questions
Your context
What do you do?
What does your business do?
What type of business are you (sole trader, partnership, limited company, etc.)?
Who are your customers?
What are their challenges?
What makes a good or bad customer for your business?
What do you do particularly well?
How many people work for your business in any given month and for how many total hours?
How much of this time is spent on what you do particularly well and who do you have focusing on these strengths?
What is your vision for your business in 3 years’ time?
Challenges and complications
What is the biggest challenge you consistently face?
What concerns you when you think about the future of your business?
Do you sometimes have issues managing customer demand?
Do you sometimes have issues with your internal operations, or managing suppliers?
What do your competition do particularly well?
Short and medium term goals
Where do you want to be in 18 months, and where do you think you’ll be?
How can you best help your different types of customers?
Do you know what to do to get to what you feel is a ‘good place’?
Do you think you need help to get there?
What type of help?
Would talking this through help?